Data management is broad term that covers a vast range of disciplines. It is the process of making use of data as a valuable asset. It includes everything from ensuring that your company’s information is available to authorized users, to creating security measures to guard against any unauthorized access. It also includes the oversight of information format for use in operational and analytic systems.
Whatever your goal is to improve customer experience across all channels or deliver real-time analytics, effective data management is the basis for success. With the right strategy and processes in place, your team will be able to organize the vast amounts of data that your business produces every day to achieve its goals.
Start by relating the data that your company utilizes to make decisions to specific business objectives. This will allow you to determine the most pertinent data sets for your business and ensure that the information is accessible to the individuals who need it.
The existence of a business plan will also help you manage and maintain your data infrastructure. This means ensuring you have enough storage space, implementing backups, and ensuring that all your data is protected.
Relevance, consistency, uniformity and timeliness are just a few of the most crucial factors that determine the quality of data. Relevance is the ability of your data to help you make decisions that will influence your company’s profitability as well as growth. Consistency concerns whether the data’s values are the same from one system to system. Uniqueness is the capacity to identify duplicate records and eliminate them.
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