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Ecommerce Design Mistakes to Avoid

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As shoppers on the internet are spoiled for choice and options, it is increasingly important to make the shopping experience as easy and smooth as possible. If customers experience a difficult or confusing shopping experience, they may abandon their carts completely and write a negative review which can convince other potential buyers to avoid your store.

These design mistakes can have serious consequences on your sales. Fortunately, many of them are easily preventable with just a bit of careful planning.

Utilizing images of low-quality

Nobody wants to buy to purchase a product that’s not displayed in the best possible light. This is why it’s essential to use high-quality images on your ecommerce site. Poor quality images won’t just turn off customers, but also damage the image of your brand.

Not offering a Guest Checkout Option

Not providing an option for customers to checkout as guests is a common oversight which can discourage potential customers from making a purchase on your website. Many customers are hesitant to sign up for an account with any new website, especially if it requires them to provide personal information, such as their email address. Instead, you should permit your customers to sign up via their social media accounts in order to simplify the process and lessen their privacy concerns.

Another big ecommerce mistake is a cluttered and messy menu structure. It is essential to establish a clear strategy for how each page of your website will appear so that navigation is easy and user-friendly for customers. Be sure that each page is designed to be organized in accordance with the nature of the content and make it easy for visitors to locate the products they are looking for.

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